Haiyunkang Prawn cracker: 60% fresh shrimp content+oil control black technology, reconstruction of a new benchmark for healthy snacks

2025-09-26 10:54:59

1、 Raw material revolution: 60% fresh shrimp content crushes industry average

"Every two pieces of Prawn cracker contain one piece of fresh shrimp" - Haiyunkang's fresh Prawn cracker series this time redefines "real material" with hard core data. According to the 2025 shrimp industry research report, the current mainstream Prawn cracker brand shrimp content is mostly between 13% and 35%, and shrimp powder is mostly used to replace fresh shrimp. Haiyunkang relies on high-quality shrimp source bases in Zhanjiang and Dalian to establish a closed-loop supply chain of "same day fishing -6-hour fresh transportation - instant processing". It selects intact white shrimp with head and shell removed for mud making, and third-party testing confirms that the shrimp content is as high as 60%, far exceeding the protein content requirements of crustacean crisps in the International Food Code standards.

"We refuse to use shrimp powder to blend flavor, and each batch of raw materials has to pass 38 pesticide residue and heavy metal tests." The head of Haiyunkang's supply chain revealed that the brand has reached exclusive cooperation with three national aquaculture bases to ensure the freshness and safety of shrimp from the source. After frying, the product presents a natural amber color, and you can feel the rich shrimp freshness at the mouth, completely saying goodbye to the pungent smell of artificial essence.

2、 Technological breakthrough: a two-way balance between health and taste

In response to the core pain points of consumers' fear of oil and additives, Haiyunkang has collaborated with the School of Food Science at Jiangnan University to develop an exclusive process system: using 160 ℃ precision temperature controlled deep frying instead of traditional 200 ℃ high-temperature process, combined with negative pressure degreasing technology to reduce the oil content of the product to below 18%, which is more than 40% lower than well-known brands such as Qulaifu and Kalebi; Innovate the steps of "low-temperature pre drying and freshness locking", while retaining the nutrients such as protein, calcium and zinc in the shrimp, let the linear expansion of Prawn cracker slices reach 200%, and realize the crispness of "snap sound can be heard at the moment of biting".

In terms of ingredient control, the product ingredient list only contains 7 raw materials such as shrimp, cassava starch, and eggs, achieving "three zero additives": no preservatives, no artificial colors, and no trans fatty acids. More importantly, its sodium content per 100g is only 610mg, far lower than the average of 1282mg for ordinary Prawn cracker, while its protein content is as high as 900mg, equivalent to the nutritional density of three cups of milk, perfect for fitness crowd, Baoma and other subdivided needs. This "low addition, high nutrition" design is precisely targeting the consumption demands of the post-90s and post-00s generations for healthy snacks - according to research by Yulin Daily, the number of related notes on social media platforms for such products has exceeded 1.5 million.

3、 Scene innovation: igniting market heat through all channels

In order to cover the diversified consumption scene, Haiyun Kangxian Prawn cracker launched three specifications: 25g independent small package suitable for commuting and afternoon tea, 75g sharing clothes to meet office and party needs, and 240g family clothes with sealing strip design to solve the industry problem of "becoming soft after eating". The package is mainly marine blue, with hand painted shrimp illustration and transparent window opening, which not only highlights the marine gene of "Haiyunkang", but also allows consumers to intuitively see the uniform shape and natural luster of Prawn cracker.

At present, the products have synchronously landed in offline Yonghui, Wal Mart and other chain stores as well as online Tmall and JD flagship stores. In the first week of listing, more than 8000 orders were obtained, of which 75 grams of shares were packed in Tiktok live broadcast room, setting a record of "3000 bags sold out in five minutes". The food blogger @ snack evaluation officer commented in the video: "After taking a bite of shrimp, it is not greasy or greasy, and the ingredients list is cleaner than my face, I finally found a Prawn cracker that can be trusted for children to eat."

4、 Industry insights: Health is the only way out

The market size of shrimp deep processing is expected to exceed 20 billion yuan by 2025, with health and high nutrition as the core growth points. "Food industry analysts pointed out that Haiyunkang's breakthrough confirms this trend - through the combination of transparent raw materials, healthy processes, and data-driven nutrition, the brand has successfully established a differentiated advantage in a homogeneous market.

It is revealed that Haiyunkang has launched the second phase of its research and development plan, which will soon launch fresh Prawn cracker slices with fruits and vegetables such as spinach and carrots, and explore functional products such as astaxanthin fortification. Our unchanged original intention is to provide consumers with delicious food that originates from the ocean and belongs to health, "said the brand leader. In the future, we will continue to deepen our cultivation of deep processing of marine ingredients and promote the upgrading of more healthy snack categories.