Haiyunkang's new Prawn cracker comes into the market: anchor geographical indication raw materials, unlock new experience of healthy snacks

2025-10-03 14:45:22

Deeply cultivating the advantages of geographical indications and establishing core competitiveness through the quality of raw materials

As an enterprise deeply engaged in the field of aquatic products processing, Haiyunkang's new product research and development anchor the quality gene of Dalian Prawn cracker national geographical indication products, and strictly select the wild midge shrimp caught in the coastal waters of Lushunkou from March to April as the core raw materials. These midges and shrimp have been naturally fermented and boiled into shrimp juice for more than 5 months, combined with high-quality corn starch from Northeast China and groundwater from the production area, to ensure the natural freshness and safety properties of the product from the source. "Through the construction of the vertical supply chain, we have reduced the consumption rate of raw materials by 15%, and achieved a 20% increase in the amount of shrimp juice added compared with the industry average, so that each piece of Prawn cracker can present a natural shrimp flavor." The production director of Haiyunkang said that the expansion of the product through the detection line reached 220%, far exceeding the industry standard of 200%. After frying, the taste is crisp without hard core, and the flavor and taste are perfectly balanced.

Adhering to the trend of healthy consumption, technological innovation achieves value upgrading

In the face of the consumer upgrade wave of "quality awakening" and "efficacy first" in 2025, Haiyunkang has achieved multiple technological breakthroughs in the production process: adopting a 60 ℃ low-temperature drying process instead of traditional high-temperature processing to maximize the preservation of raw material nutrition; Through formula optimization, we achieve the "three reductions" - reducing salt by 10%, oil by 8%, and no additional preservatives, creating healthy snacks that meet the requirements of "clean labels". At the same time, the brand innovatively integrates the concept of "Chinese New Nourishing", launching original flavor products with added dietary fiber and health products with integrated herbal flavors. The former meets the needs of "dietary nutritionists" for a balanced diet, while the latter precisely matches the emotional relief and light nourishment demands of "healing and self pleasure teachers".

Multi dimensional scene layout, accurately reaching diverse consumer groups

Based on in-depth insight into the five core consumption scenarios, Haiyunkang has built an omni channel product matrix: for the "upgrade in the morning and evening" scenario, it launched an independent small package portable model, which is suitable for Kwai breakfast for office workers; Design a sharing outfit for the "afternoon tea" scene, covering trendy flavors such as durian and cilantro, catering to the taste exploration needs of the "trendy avant-garde"; Create gift boxes for the "healthy gift giving" scenario, highlighting the quality recognition of geographical indication products. At present, the new product has entered both membership based supermarkets and online e-commerce platforms, relying on the positioning of "high quality price ratio" to create differentiated competitiveness - similar products are priced 25% lower than imported brands, but their quality is benchmarked against international first-line standards, which is expected to replicate the market success path of "high quality price ratio" snacks.

Layout the entire industry chain ecosystem and lead the standardized development of the industry

It is reported that Haiyunkang has established a full industry chain base in Dalian, integrating raw material breeding, research and development processing, and quality control and testing. It is equipped with AI visual sorting system and real-time monitoring equipment for key control points (CCP), achieving full digital management from raw materials to finished products. Next, the brand plans to work with local enterprises to promote the upgrading of the Technical Specifications for Processing Prawn cracker with Geographical Indications, and at the same time, expand overseas markets through cross-border e-commerce channels, so as to make the quality charm of Prawn cracker go global.

"In the snack market in 2025, quality and emotion are the core competitiveness." The head of Haiyunkang brand said that in the future, it will continue to be consumer demand oriented, and through upgrading raw materials, technological innovation and deep cultivation of scenes, the traditional Prawn cracker slices will continue to break through on the path of health and youth.