Haiyunkang launches a new healthy Prawn cracker product, reshaping the classic snack experience with technology

2025-10-08 09:59:31

Under the wave of health, Haiyunkang creates a new benchmark for Prawn cracker

With the shift of consumers' dietary concepts from "eating well" to "eating healthily", the nutritional properties and safety standards of leisure snacks have become the core elements for purchasing. Haiyunkang has accurately grasped this trend, and has developed and launched a series of healthy Prawn cracker for two years, breaking the stereotype of "high oil and high salt" of traditional Prawn cracker. According to the brand R&D manager, the new product uses high-quality fresh shrimp from Bohai Bay, with a shrimp meat addition of no less than 35%, ensuring the natural freshness and protein content of the product from the source; At the same time, the low-temperature vacuum expansion process is used to replace the traditional frying technology, reduce the oil intake, and at the same time, maximize the retention of calcium, phosphorus and other mineral nutrients in shrimp meat. The calcium content of every 100 grams of product can reach 2.3 times of ordinary Prawn cracker slices.

We strictly follow the "Chinese Dietary Guidelines" for formula design, without adding preservatives, artificial sweeteners, or synthetic colors throughout the process, truly achieving the "clean label" standard. The R&D leader emphasized that the new product has passed SGS authoritative testing, and all indicators are better than industry standards, allowing consumers to enjoy a crispy taste without worrying about health burdens.

Whole industry chain layout+digital quality control, building a solid quality defense line

Haiyun Kang adheres to the concept of "health first, quality based" and has established a full industry chain control system from raw material production to finished product delivery. On the raw material side, the brand has established a long-term cooperation with the Bohai Bay Ecological Aquaculture Base, using a real-time traceability system to monitor the entire process of fresh shrimp fishing and transportation, ensuring that each batch of raw materials meets the standards of "fresh activity ≥ 98%, no antibiotic residue"; The production process introduces machine vision and AI algorithms to achieve full automation of raw material sorting and process parameter control. Key control points (CCPs) are monitored and adjusted in real-time to avoid human operational errors.

Food safety is the lifeline of a brand, "said the person in charge of Haiyunkang. The company has passed ISO9001 quality management system certification and established a four level quality control mechanism of" raw materials production testing warehousing ". Each batch of products needs to undergo 38 indicator tests before leaving the factory. This strict quality control standard not only responds to consumers' demands for food safety, but also provides a model for the quality upgrading of the Prawn cracker industry.

Targeting diverse scenarios, opening up a new ecosystem of healthy snacks

Relying on the deep insight into the consumption scene, Haiyunkang Healthy Prawn cracker series launched three flavors of original flavor, seaweed and rattan pepper, which are suitable for family sharing, office meals, outdoor camping and other diverse scenes. In terms of packaging design, the brand uses reusable and environmentally friendly materials that balance freshness preservation and green concepts, meeting the environmental demands of contemporary consumers.

When it comes to brand planning, the person in charge revealed that Haiyunkang will take the launch of new products as an opportunity to increase research and development investment. In the future, it plans to launch a derivative series that adds functional ingredients such as dietary fiber and probiotics, and continue to explore the healthy upgrade path of leisure food. At the same time, the brand will arrange online and offline omni channels to reach more consumers through e-commerce platforms, chain supermarkets, community group buying and other channels.

Industry insiders pointed out that driven by the trend of healthy consumption, Haiyunkang takes raw material innovation, process upgrading and quality control as its core competitiveness, which not only injects new vitality into the category of Prawn cracker, but also demonstrates the firm determination of Chinese leisure food enterprises to transform into "healthy and high-quality".