Haiyun Kang promotes healthy fresh shrimp crisps: no additive technology leads the new trend of snack health preservation

2025-10-11 08:57:09

Haiyun Kang promotes healthy fresh shrimp crisps: no additive technology leads the new trend of snack health preservation

With the deepening of the "Healthy China" strategy, the healthization of snacks has become a core development trend in the industry. Recently, Haiyunkang Food, which focuses on the research and development of aquatic snacks, officially launched a new generation of fresh shrimp crisps. With the differentiated advantages of "transparent raw materials, innovative processes, and balanced nutrition", it provides consumers with a leisure choice that combines deliciousness and health, attracting widespread market attention.

The whole shrimp ingredient shows ingenuity, and the healthy formula breaks through pain points

"Now young people are more and more valuing the ingredient list when eating snacks, and 'natural, no additives' is the core appeal." Haiyunkang product director said that in order to break the pain point of the traditional industry of Prawn cracker with high oil and high additives, new products have achieved double breakthroughs in raw materials and formulas. The raw materials are selected from fresh sea shrimp, which are manually shelled and stripped of shrimp threads before the whole meat is mashed into shrimp paste to ensure that each crispy slice is filled with authentic shrimp freshness. This is highly consistent with the core logic of the popular handmade fresh shrimp snack "ingredient transparency" in Yulin market.

In terms of formula, the product adheres to the "three zero principle" - zero preservatives, zero artificial colors, zero trans fatty acids. At the same time, the sugar and fat content is controlled through scientific proportion. The dietary fiber content of every 100g of product is 30% higher than that of traditional Prawn cracker, perfectly matching the relaxed demands of "post-90s" and "post-00s" for "snack health".

Upgraded craftsmanship ensures taste, enhanced by geographical indication quality

In order to balance health and taste, Haiyunkang innovatively adopts the process of "low-temperature baking+precision puffing": first, the shrimp meat nutrition is preserved by 60 ℃ low-temperature locking, and then the linear expansion degree of more than 200% is achieved through precision temperature controlled puffing technology, so that the crisps reach the quality standard of "translucent color, crisp taste without hard heart", inheriting the quality gene of Prawn cracker shrimp chips, a national geographical indication product.

The traditional frying process can cause a surge in oil content, while our baking technology can retain a crispy texture while reducing oil content by 40%. "The production director introduced that this process has passed food safety production certification and is equipped with a visual monitoring system throughout the production process, achieving full traceability of raw material sources, processing, and inspection results, allowing consumers to" buy with confidence and eat with peace of mind ".

Anchoring the young market and leading industry transformation

Currently, China's snack market is iterating from "delicious" to "healthier", with low calorie and low-fat healthy snacks becoming a new growth point. Haiyun Kang's new product accurately targets core customer groups such as urban white-collar workers and fitness enthusiasts. It is packaged in portable small bags and suitable for various scenarios such as office dining and outdoor leisure. At the same time, it offers customized Chinese style gift box services to meet the consumption preferences of young people who have both beauty and practicality.

Industry insiders point out that Haiyunkang's product innovation is a microcosm of the transformation of the leisure food industry. With the increase of per capita income, consumers' demand for snacks has extended to the level of "functionality and emotional value". Products like Haiyunkang, which focus on "natural ingredients+modern craftsmanship", are expected to accelerate the industry's upgrade towards health and personalization.

It is reported that the product has been launched on multiple chain supermarkets and e-commerce platforms across the country. In its first week of launch, the order volume exceeded 100000, and the related topics on social media have been read more than 5 million times. In the future, Haiyunkang will also rely on its advantage in aquatic raw materials to develop derivative products such as shrimp flavored protein bars and low-fat shrimp crispy gift boxes, and continue to deepen its brand positioning as a "healthy seafood snack expert".