Haiyunkang's new Prawn cracker comes into the market: reshape the new benchmark of leisure snacks with deep-sea fresh materials and healthy technology

2025-10-13 09:02:24

Haiyunkang's new product Prawn cracker comes into the market: reshape a new benchmark for leisure snacks with deep-sea fresh materials and healthy technology to respond to the wave of healthy consumption, and Haiyunkang brings ingenuity Prawn cracker into the market

In October 2025, Haiyunkang brand, which focuses on health food research and development, officially announced the launch of a new series of Prawn cracker products, injecting new vitality into the competitive leisure snack market. According to data from the China Report Hall, the global health snack market is expected to exceed 60 billion US dollars by 2025, with particularly significant growth in Asia. Consumer demand for snacks has fully upgraded from "delicious" to "healthy and delicious", and attention to raw material ingredients and production processes continues to increase. Haiyunkang's Prawn cracker products launched this time are precisely the strategic layout of grasping this market demand.

The head of Haiyunkang brand said in the release of new products: "With the awakening of the health awareness of the whole people, the health attribute of leisure snacks has become the core competitiveness. Haiyunkang has been deeply involved in the food field for many years, and has always taken the mission of 'delivering marine flavor and protecting national health'. The research and development of Prawn cracker products has gone through 18 months. From raw material screening to process optimization, they have reached the high standards of the industry, only to let consumers enjoy more reassuring delicacies."

Three core advantages to define the standard of high-quality Prawn cracker

1. Carefully select natural ingredients to lock in the deep sea flavor

The quality of raw materials is the core competitiveness of Haiyunkang Prawn cracker. The products are selected from the unique wild midge shrimp in the coastal waters of Lushun, Dalian, as the source of flavor. This shrimp is compact in meat quality and rich in flavor. It is a rare raw material for creating high-quality Prawn cracker. The starch base is made of high-quality corn starch from Northeast China, which is white and delicate, laying the foundation for the puffy taste of Prawn cracker. In the formula, Haiyunkang abandons complex additives and only matches a small amount of natural seasoning and yeast extract, which not only ensures the natural shrimp flavor of Prawn cracker, but also conforms to the modern healthy diet concept.

2. Combining ancient methods with modern ones and strictly controlling production processes

Haiyunkang Prawn cracker inherits the essence of traditional Prawn cracker production and integrates into the digital production control system. The production process includes 12 key processes, including raw material cleaning, shrimp meat beating, starch fusion, constant temperature cooking, precise slicing, and gradient drying. The beating stage ensures that the shrimp pulp is fine and free of particles, and the uniformity error of the pulp layer does not exceed 0.1cm. The cooking stage adopts a constant temperature control of 85 ℃ to ensure that the raw materials are ripe and avoid nutrient loss; The slicing process uses precision equipment to achieve 0.3mm ultra-thin and uniform slicing, ensuring that each Prawn cracker can reach 3-4 times the gold expansion rate after frying.

3. Upgrade health attributes and adapt to diverse scenarios

In response to the health needs of contemporary consumers, Haiyunkang Prawn cracker have achieved multiple health upgrades: the sugar content has been reduced by 30% through formula optimization, and it does not contain artificial colors, essence and preservatives, which conforms to the consumption trend of "cleaning labels". The product introduces three flavors, namely classic original flavor, sea salt lime, and rattan pepper, which not only retain the fresh background color of traditional Prawn cracker, but also integrate the innovative concept of global flavor. The packaging is made of biodegradable materials that combine sealing and environmental friendliness. The small-sized independent packaging design is suitable for various consumer scenarios such as office tea breaks, family gatherings, outdoor outings, etc.

Full chain quality control escort, looking forward to a new blueprint for the market

To ensure stable product quality, Haiyunkang has established a full chain quality control system from raw materials to finished products. On the raw material side, a direct supply agreement has been signed with the high-quality aquaculture base in Bohai Bay, and each batch of midges and shrimp must pass 26 indicators such as pesticide residues and heavy metals testing; AI visual recognition technology is adopted in the production process to monitor the thickness and color of Prawn cracker in real time and realize the automatic sorting of nonconforming products; The finished products shall be subject to multiple acceptance such as taste test and microbiological test before delivery, so as to ensure that each package of Prawn cracker meets the standard of "complete shape, crisp taste and pure flavor"