Haiyunkang Fresh Shrimp Crispy Chips Launch Heavy: Real Materials Reconstruct New Experience of Seafood Snacks

2025-10-17 15:41:57

Real materials are used to build the foundation, and technological innovation breaks through the impasse

As a cutting-edge brand in the field of seafood processing, Haiyunkang has achieved a breakthrough in raw material control with the launch of its Fresh Shrimp Crispy Series. The products are selected from the wild midge shrimp in the coastal waters of Lushun, Dalian. After manual picking and removing the impurities, the shrimp meat content is as high as 35%, far exceeding the industry average. Each piece of Prawn cracker can see fine shrimp meat particles, and you can feel the natural seafood flavor at the entrance. To meet the health needs of contemporary consumers, the brand abandons traditional frying techniques and adopts 42 years of rice and fruit baking technology. Through precise temperature control baking at 170 ℃, it achieves 3-4 times natural expansion, retaining a crispy texture while reducing oil content by 60% and achieving zero trans fatty acid addition.

In terms of production standards, Haiyunkang builds production workshops based on pharmaceutical grade purification standards and establishes a full chain traceability system from shrimp source breeding to finished product delivery. After the raw shrimps are transported to the factory for 24 hours at low temperature, they need to undergo three microbial tests. The production process is in a 10000 level clean environment. The final product has passed the SGS food safety certification, ensuring that every piece of Prawn cracker can meet the "three no" standard of "no preservatives, no artificial pigments, no synthetic essence".

Accurate scene coverage, full channel matrix deployment

In response to the diverse needs of different consumer groups, Haiyun Kang has constructed a diversified product matrix and scenario marketing system. Targeting family consumption scenarios, we have launched an 80g shared pack that includes two basic flavors: classic original flavor and green and white pepper flavor, suitable for parent-child interaction, friend gatherings, and other scenarios; Targeting the workplace population, we have created a 25g independent small package "Fishing Crispy" series, with "One bite Stress Relief" as the core selling point, paired with fun copywriting packaging, becoming a new choice for office snacks. Among them, with the unique taste of sweet and salty, the innovative durian shrimp flavored crisps became a hot topic on Xiaohongshu, Tiktok and other platforms when they were launched, and the relevant content was exposed more than 5 million times.

In terms of channel layout, Haiyunkang adopts a "dual wheel drive" strategy of online and offline: it enters mainstream e-commerce platforms such as Taobao and JD.com online, opens brand flagship stores, and collaborates with food KOLs to conduct tasting evaluations; Offline, more than 2000 chain convenience stores have been established nationwide, and specialty counters have been set up in transportation hubs such as airports and high-speed rail stations, expanding overseas markets such as Singapore and forming a comprehensive reach network. According to the brand leader, the order volume for the first month of product launch has exceeded 100000, with online channels contributing 45%.

Integration of industry, academia and research, practicing industrial responsibility

In order to continuously enhance product competitiveness, Haiyunkang has established a joint research and development laboratory with Guangdong Ocean University, focusing on the deep processing technology and preservation process of shrimp. Currently, it has obtained three utility model patents. In terms of industrial empowerment, the brand relies on its self built 300 acre ecological breeding base, directly driving more than 500 farmers to increase their income. By establishing a shrimp shell recycling system, the processing by-products are made into biological feed, achieving resource recycling.

"The innovation of Prawn cracker lies not only in taste, but also in adherence to health and quality." The founder of Haiyunkang brand said that in the future, he will continue to take "the delicious innovation of marine food ingredients" as the mission, and plans to launch new products of high calcium Prawn cracker suitable for children within the year, and build an intelligent production base to further improve the production capacity and quality control level, and promote domestic seafood snacks to move towards high-end and healthy direction.