Haiyunkang's new Prawn cracker hit the market: real shrimp enables quality, and health defines new leisure flavor

2025-10-20 14:25:25

Adhere to the original intention of quality and control the product core from the source

As a food enterprise based in Zhucheng, Shandong Province, Haiyunkang always regards the quality of raw materials as the core competitiveness of its products. This new product Prawn cracker research and development continues this concept. The production team carefully selects fresh sea shrimp from the golden sea area at 37 degrees north latitude. After manually removing the head, shell, and shrimp line, the meat is processed to ensure the freshness and purity of the shrimp meat from the source. Each batch of shrimp raw materials needs to undergo multiple screenings such as sensory inspection and microbiological testing before entering the production process. The strict control of raw materials is the key to maintaining the natural shrimp aroma of the product, "said the production manager of Haiyunkang.

In formula research and development, Haiyunkang accurately grasps the trend of healthy consumption and creates a "clean ingredient list". The new product not only avoids the use of artificial colors, preservatives and other additives, but also optimizes the starch ratio to reduce redundant ingredients, making the authentic flavor of shrimp meat the protagonist of taste. After testing, all indicators of the product meet the food safety standards. Similar products have been evaluated as qualified multiple times in the sampling inspection of Weifang Food and Drug Administration, demonstrating the stable quality control ability of the enterprise.

Technological innovation and upgrading, balancing taste and health needs

In order to break the pain points of traditional Prawn cracker that are "high in oil" and "rough in taste", Haiyunkang has comprehensively upgraded its production technology. Drawing on the production essence of traditional lobster slices, the new product adopts the whole chain process of "beating homogenization - constant temperature cooking - low temperature drying": the shrimp meat and starch are accurately proportioned and then sent to the high-speed beater to ensure that the slurry is fine without particles; The cooking process strictly controls the temperature and time to ensure that the raw materials are fully integrated and shaped; The drying process adopts gradient temperature control technology to avoid nutrient loss while ensuring uniform sheet structure.

In the most critical frying link, the enterprise selects high-quality vegetable oil and adopts the "short-term high temperature" process, which can not only allow Prawn cracker to rapidly expand to 3-4 times the original volume, forming a loose and crisp taste, but also effectively control the oil absorption. The finished Prawn cracker are translucent, with a natural luster on the surface. The fine particles of shrimp meat can be clearly felt in the mouth, and the natural shrimp fragrance overflows during chewing, realizing the taste upgrade of "delicious but not greasy, crisp but not hard".

Anchor consumer demand and create a full scenario leisure choice

Currently, the leisure food market is experiencing a wave of transformation towards "healthiness and quality", and consumers' demand for snacks has shifted from "satisfying cravings" to a dual demand for "health+deliciousness". Haiyunkang's new Prawn cracker precisely fit this trend, which not only meets the light health needs of young people for "snack health", but also captures children's groups with its crisp taste, making it an ideal choice for family sharing, office meals, outdoor trips and other scenes.

For the convenience of consumption in different scenarios, the new product has launched various packaging specifications: small bag portable packaging is convenient for single consumption, avoiding waste; Family sharing outfits are suitable for gatherings with friends and family, balancing practicality and cost-effectiveness. We hope that through this product, consumers can enjoy their leisure time without worrying about their health, "said the brand manager of Haiyunkang. In the future, the company will continue to deepen its cultivation in the field of aquatic snacks, relying on its advantages in raw materials and innovative processes to develop more products that combine quality and flavor, and promote the healthy upgrading of traditional snacks.