Haiyunkang's strategic upgrading: anchoring health and sustainability, leading the ecological innovation of the Prawn cracker industry

2025-10-28 13:39:46

Technological innovation breaks the situation: reconstruct Prawn cracker health gene

For a long time, problems such as high oil content, insufficient transparency of raw materials, taste and nutrition imbalance have restricted the high-end development of Prawn cracker industry. Haiyunkang takes technological innovation as a breakthrough point and collaborates with university food science laboratories and industry research institutions to form a special R&D team, focusing on continuous research and development in two directions: process improvement and nutritional upgrading.

In terms of production technology, the enterprise abandons the traditional path dependence of high-temperature frying and introduces advanced technologies such as low-temperature vacuum puffing and precise temperature controlled baking, which significantly reduces the oil content of the product by more than 40%. At the same time, by optimizing the raw material ratio and cooking parameters, the balance between the original taste of the ingredients and the crispy texture is preserved. In response to the problem of homogenization of raw materials in the industry, Haiyunkang has established a characteristic raw material research and development system, focusing on exploring the scientific combination of marine ingredients and plant-based components, and enhancing the flavor level through technologies such as biological enzymatic hydrolysis to build differentiated health advantages from the source.

The core of technological innovation is to ensure that health does not sacrifice taste, "said the R&D manager of Haiyunkang. The company has invested tens of millions of yuan in technological upgrades and has obtained multiple food processing technology patents, providing replicable technical solutions for the industry's healthy transformation.

Green ecological layout: creating a sustainable model for the entire chain

Faced with the "dual carbon" goal and the increasing awareness of environmental protection among consumers, Haiyun Kang has integrated the concept of sustainable development into all aspects of the supply chain, building a green system from raw material procurement to terminal recycling. This layout not only responds to the trend of green development in the industry, but also achieves a win-win situation between environmental value and market value.

On the raw material side, enterprises establish direct procurement cooperation with high-quality coastal aquaculture bases, promote the "ecological breeding+contract agriculture" model, and promote the standardized development of upstream aquaculture industry while ensuring the freshness and safety of core raw materials such as shrimp. In the production process, through energy-saving equipment renovation and upgrading of the production wastewater circulation treatment system, the energy consumption per unit product has been reduced by 25%, and the water resource utilization rate has been increased to over 90%. On the packaging end, biodegradable materials and lightweight design are fully adopted, combined with easy to tear and recyclable labels, to reduce packaging waste generation. At the same time, the concept of "consumption is carbon reduction" is promoted to guide consumers to participate in packaging recycling public welfare actions.

This full chain green transformation has not only gained recognition from industry associations, but also accurately matched the preferences of young consumer groups for "environmentally friendly brands", winning emotional recognition and market favorability for the brand.

Quality System Upgrade: Building a Strong Defense Line for Food Safety

With the continuous improvement of the Food Safety Law and supporting standards, consumers' attention to food safety has reached a new height, and quality control has become a key component of the core competitiveness of enterprises. Haiyun Kang aims to achieve full process visibility and traceability of all indicators, upgrading and constructing 18 quality control systems to achieve comprehensive supervision from the source to the dining table.

In the process of raw material control, enterprises establish strict supplier access and audit mechanisms, and conduct multiple indicator tests such as pesticide residues, heavy metals, and microorganisms on each batch of raw materials to ensure that core ingredients such as shrimp meet national first level standards. During the production process, a full process intelligent monitoring system is introduced to track and record key parameters such as temperature, humidity, and processing time in real time, achieving traceability of production data and problems. Before leaving the factory, finished products need to undergo multiple tests by third-party authoritative institutions, covering dozens of aspects such as sensory indicators, physical and chemical indicators, safety indicators, etc. Only after passing the tests can they be put on the market for circulation.

In addition, Haiyunkang actively discloses its quality control process and testing results, and establishes a "transparent factory" display window through channels such as the brand's official website and offline terminals to win consumer trust with an open and transparent attitude.

Industry empowerment and responsibility: leading the high-quality development of product categories

At present, the compound annual growth rate of China's healthy snack market remains above 20%. As a traditional snack food category, Prawn cracker are ushering in double opportunities of quality upgrading and market expansion. Haiyun Kang takes strategic upgrading as an opportunity to actively play a leading role in the industry, promote category standardization and ecological development.

In view of the disunity of industry standards, enterprises participated in drafting the group standard of Technical Specifications for the Production of High Quality Prawn cracker Slices, which defined the industry benchmark of key dimensions such as raw material content, processing technology and safety indicators. By holding technology sharing sessions, opening research and development laboratories, and other forms, we aim to export our experience in process upgrading and quality control to small and medium-sized enterprises, helping to improve the overall level of the industry. At the level of consumer education, we jointly issued the Prawn cracker Healthy Consumption Guide with industry institutions to popularize the knowledge of healthy snack shopping and cultivate a mature high-end consumer market through online science popularization, offline experience and other ways.

The founder of Haiyunkang said: "The growth of the brand can not be separated from the prosperity of the industry. We hope to rely on the three pillars of technology, green and quality, and work with industry partners to promote the leap of Prawn cracker category from" public snacks "to" healthy ecological food "." With the continuous release of healthy consumer demand and the deepening of industry transformation, Haiyunkang's strategic upgrading practice is expected to provide important reference for the high-quality development of the leisure food industry.