Haiyun Kang: Adhering to the craftsmanship of old flavors and seizing the opportunities of new consumption

2025-11-07 10:03:43

Carefully selected raw materials+traditional craftsmanship, replicating the purity of old flavors

Haiyun Kang firmly believes that high-quality products come from high-quality raw materials. In order to restore the original flavor of shrimp strips, the company selects fresh sea caught shrimp, extracts pure shrimp juice through low-temperature grinding process, and blends it into high-quality wheat flour, without adding artificial essence, pigment and preservatives, so that each shrimp strip carries a natural flavor. And potato chips are made from high-quality potatoes from the Yellow River Basin, using thin cutting technology to preserve the original flavor of the potato flesh. After low-temperature deep frying and freshness locking technology treatment, it not only ensures a crispy taste, but also reduces oil adsorption, making the taste fresher and healthier.

In the production process, Haiyunkang inherits traditional production techniques while introducing modern intelligent production equipment to achieve an organic combination of "traditional flavor+standardized production". From raw material cleaning, slicing, seasoning to packaging, the entire process follows the ISO 22000 food safety management system standard. Each batch of products undergoes multiple levels of physical and chemical index testing, microbiological testing, etc., to ensure the safety and stable quality of the products leaving the factory. It is this persistence in the "old taste" that has made Haiyunkang's shrimp strips and potato chips popular choices for family gatherings, office snacks, and campus sharing, earning the reputation of "still the taste of childhood".

Taste innovation+health upgrade, in line with new consumer trends

Faced with the upgraded demand for healthy and diverse flavors in the consumer market, Haiyunkang actively explores innovative directions while retaining traditional flavors such as classic original flavor, barbecue flavor, tomato flavor, etc., and launches a series of new products that are in line with current consumer trends. In response to the demand for health, the company has developed non fried baked potato chips, low salt and low-fat shrimp strips and other products, using air fryer technology to replace traditional frying. While retaining the crispy texture, the oil content is reduced by more than 30%, meeting the health needs of fitness enthusiasts, children, and middle-aged and elderly consumers.

In terms of taste innovation, Haiyunkang combines regional characteristics with the preferences of young consumer groups to launch internet famous flavors such as spicy crayfish flavored shrimp strips, sea salt and lime flavored potato chips, and cheese bacon flavored french fries. With unique flavor combinations, it has sparked discussions on social media and become a popular "internet famous snack" among young consumers. In addition, the company has launched "mini packaging" for children, controlling the amount of each serving and combining it with cartoon packaging design to balance fun and health, further expanding the consumption scenarios and customer base.