Haiyunkang Healthy Prawn cracker Heavy on the Market, Leading the New Trend of Snack with Deep sea Fresh Materials and Innovative Technology

2025-11-10 11:26:33

With the shift of consumers' dietary concepts towards "eating healthily", healthiness has become the core development trend of the leisure snack industry. Against this background, Haiyunkang brand, which focuses on the research and development of marine health food, has taken the opportunity to officially release its first core product - healthy Prawn cracker, and redefined the market standard of high-quality Prawn cracker with the empowerment of deep-sea raw materials and process innovation.

Empowering deep-sea fresh materials to create a high nutrient base

Haiyun Kang always adheres to the brand concept of "sea as the source, Kang as the core", and establishes strict screening standards in the raw material procurement process. The new Prawn cracker selects high-quality deep-sea fresh shrimp as the core raw material, and the shrimp meat content exceeds 60%, which is equivalent to that each Prawn cracker has concentrated the nutritional essence of nearly one fresh shrimp, fully retaining the high-quality protein and minerals in the shrimp meat. To ensure the freshness of raw materials, the brand has established an exclusive cold chain transportation system, locking freshness throughout the entire process from deep-sea fishing to factory processing, eliminating inferior raw materials from the source, and building a solid foundation for product quality.

Breakthrough in technological innovation, leading the trend of healthy snacks

In view of the pain points of the traditional Prawn cracker industry with high oil and fat, Haiyunkang invested heavily in the introduction of full-automatic production lines, and innovatively used non fried baking technology to replace the traditional fried mode. Through precise temperature control and humidity regulation technology, the thickness of Prawn cracker was optimized to about 1mm, which not only improved the crispy taste of the product, but also minimized the oil intake. At the same time, the product formula follows the scientific ratio of the "Chinese Dietary Guidelines for Residents", reduces the use of additives, and creates a low sugar and low salt healthy formula to meet the dietary needs of consumers of different ages, making leisure snacks a beneficial choice for daily nutritional supplementation.

Full chain quality control escort, adhere to safety bottom line

Food safety is the core lifeline of Haiyunkang. Brand building is a professional team composed of food engineers, nutritionists, and quality control experts, establishing a full chain quality control system covering raw material procurement, production and processing, and finished product testing. During the production process, key control points are monitored in real-time and dynamically adjusted, strictly following the national standards for aquatic product production to ensure that each batch of products complies with food safety regulations. The finished product needs to undergo multiple sensory and physical and chemical tests before it can be shipped out, allowing consumers to buy and eat with peace of mind.

The brand leader of Haiyunkang stated that the marine snack market is entering a golden period of quality upgrading. The brand will continue to increase research and development investment, explore the integration and innovation of functional ingredients and marine ingredients, and enrich the matrix of healthy snack products starting from the launch of this new product. In the future, Haiyunkang will also lay out an online and offline omnichannel sales network, allowing deep-sea healthy and delicious products to reach more consumers, and helping to promote the development of the marine snack industry towards standardization, healthiness, and high quality.