Haiyunkang's new Prawn cracker hit the market: fresh seafood+healthy technology, reshaping a new benchmark for leisure snacks

2025-11-14 11:43:39

With the improvement of national health awareness and consumption upgrading, ocean snacks that combine flavor and nutrition have become the new favorite of the market. According to data from China Report Hall, since 2025, the domestic marine snack industry has maintained a steady growth trend, and consumers have put forward higher requirements for the quality of raw materials, production processes, and health attributes of products. Against this background, Haiyunkang brand accurately grasped the market trend, after several rounds of research and development, officially launched its first Prawn cracker product, and entered the market with the dual advantages of "seafood authenticity+health innovation".

Carefully select raw materials to lock in the original freshness of the deep sea

Haiyunkang has always adhered to the quality concept of "fresh from the sea". The raw materials of Prawn cracker are all from high-quality marine breeding bases, and the fresh shrimp are selected for quick freezing and fresh locking to ensure that each batch of raw materials has the natural advantages of high protein and low fat. The product adopts the formula of "real shrimp meat addition", and the shrimp content is far higher than the average level of the industry. You can feel the rich natural shrimp freshness at the moment of biting, overturning the taste limitation of traditional starch Prawn cracker. At the same time, the brand has established a full link raw material traceability system, which can control the whole process from shrimp breeding, fishing to processing and production, providing consumers with safe and transparent quality assurance, echoing the strict requirements for raw material standardization of geographical indication products such as Prawn cracker in Dalian.

Technological innovation, defining new standards for healthy snacks

In view of the pain points of traditional Prawn cracker that are "high in oil, high in salt, and easy to be greasy", Haiyunkang innovatively adopts the non frying low-temperature baking process to replace the traditional high-temperature frying technology, which reduces the fat content of the product by more than 40%, and does not contain trans fatty acids and artificial preservatives. In terms of seasoning, the brand follows the principle of "low salt and light seasoning", using natural spices to highlight the freshness and sweetness of the shrimp itself, while avoiding the burden of excessive seasoning on the taste buds, and adapting to the modern consumer's "healthy and belly free" dietary needs. In addition, the product adopts an independent small packaging design, which is moisture-proof and easy to carry while locking freshness, perfectly adapting to diverse consumption scenarios such as office decompression, family sharing, outdoor travel, etc., providing convenient and delicious supplies for urban youth and family groups.

Adapt to the trend and lay out a new track for marine snacks

In recent years, with the advantages of high protein and balanced nutrition, marine snacks have continued to expand in market size and become a growth hotspot in the leisure food industry. The person in charge of Haiyunkang brand said that the launch of Prawn cracker products is an important layout for the brand to deepen its efforts in the field of marine food. In the future, Haiyunkang will continue to rely on the advantages of industry university research cooperation, learn from the industry's advanced experience in raw material control and process innovation, further expand the Prawn cracker product matrix, introduce multiple flavors such as original flavor, garlic flavor, seaweed, etc., and explore such sub categories as "children's exclusive low salt" and "fitness high protein" to meet the personalized needs of different consumer groups.

At present, Haiyunkang's new product Prawn cracker has been fully launched on the e-commerce platform and offline supermarket channels. The brand has launched the "Fresh Taste Experience Officer" activity simultaneously, inviting consumers to participate in product evaluation and feedback, and continuously optimizing products based on user needs. At a time when health and quality have become the core competitiveness of the snack industry, Haiyunkang Prawn cracker, relying on the all-round upgrading of raw materials, processes and scenes, not only bring consumers a better taste experience, but also provide a new paradigm for the innovative development of the marine snack industry.